LoudCrowd raised $2.2 million in a seed funding round led by LiveOak Venture Partners. Founded in March 2019, the Texas-based start-up helps brands scale their word-of-mouth marketing. Additional investors include Active Capital, as well as a number of angel investors, notably Steve Schaffer.
The start-up turns a brand’s existing clientele into vocal brand supporters. Using a fully developed SaaS marketing platform, brands are able to promote customer sharing of user-generated content (UGC). Putting a technological spin on the tried and true method of word-of-mouth, LoudCrowd enables brands to create incentives for their customers to create content.
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The start-up also allows brands to measure the value of UGC, and connect with …