Money Makers Mentor

COVID-19 and Wildfires Test Mettle of California Wineries

COVID-19 has caused a surge in alcohol-related purchases, but it has also challenged many California wineries, which have had to change the way they do business to remain operational. This year’s wildfires further threaten the livelihood of California’s winemakers.

Many California winery and vineyard tasting rooms have reopened, typically by serving food or conducting tastings outside. But wildfires have damaged many of the crops these wineries rely on. In some cases, they have even damaged or destroyed the wineries.

Fires have destroyed 19 wineries, and wine-related businesses in the Napa-Sonoma region thus far, according to the NY Post. And many more are threatened by the fires that continue to burn.

The combination of wildfires and COVID-19 are proving to be increasingly damag…

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