Money Makers Mentor

Banks See Customer Demand for Environmentally Safe Initiatives

Many financial institutions are coming up with new products to engage more customers with environmentally safe products in the fight against climate change. 

“Consumers, if given the choice, will opt for something that they feel is better for the environment,” said David Shipper, Senior Analyst at Aite Group. “Financial institutions, just like every other company, feel the pressure, and the responsibility to help take care of the environment.”

Nearly 80% of respondents in research by Aite Group believe that cardholders are more environmentally conscious than they were five years ago.

Aspiration Bank, a neo-bank founded in 2012, has put environment conservation at the forefront of its business model. With Aspiration Bank, customers can “align their money with their morals,” C…

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