Money Makers Mentor

The Knot Preserves Revenue with Advertiser Retention Plans

The Knot Worldwide Inc, an online wedding planning company, implemented special advertiser retention plans this year to protect pre-pandemic revenue.

Travel restrictions and social distancing recommendations during COVID-19 stalled popular gatherings worldwide. These restrictions also caused the 2020 wedding season to experience a slow demand for new business.

Known online as The Knot, the company provides services such as planning calendars, gift registries, wedding theme ideas and much more.

Retaining Revenue

As pandemic restrictions emerged in early 2020, The Knot created an assistance program for current vendors to maintain a presence on the site.

The lack of new business, however, stalled the company’s positive cash flow and is not expected to increase until wedding s…

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